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Alexa rank measures a website’s popularity. Millions of websites are ranked in order of popularity with number 1 being the mostly popular. This is great tool to use to see how well your website is doing compared to other websites, you can also use this tool to see how well any website, e.g. your competitors, are doing compared to the rest of the websites.
The Alexa rank tool will show you the Global rank of your website, the popularity score, the regional rank and the amount to your website. If you have just purchased your domain and it is relatively new, then the information might not show just yet and may require sometime for the score to populate.
Alexa uses a simplified algorithm to establish the rank of a website. This is populated by keeping track of visitors information that visit your website, the amount of unique visitors and the amount of page views for the last three months. By using a combination of this data, Alexa will then populate a popularity score for your website.
Disclaimer: We try our best to make sure that we offer the best service and that our tools are as accurate as possible, however we cannot guarantee this is always the case.